A Guide To Organic SEO And Its Benefits

A Guide To Organic SEO And Its Benefits

What Is Organic SEO?

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

So Remember…

SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

About the Author

About The Author

Matt Jackson is the copywriter for WebWiseWords. The WebWiseWords copywriter service provides affordable website content, new media content and other forms of copywriting. For more information visit their website at http://www.webwisewords.com or email info@webwisewords.com.

A Guide To Organic SEO And Its Benefits by Matt Jackson

Gardening Tips

Gardening Tips

Gardening is a pleasure activity as seen by most people. Many believe that only people who have lots of spare time and nothing to do take up gardening. However, this is not true. Gardening can be done by any one irrespective of age, region or any other discrimination. Gardening is an activity which is practiced by people who want to make their lawn look attractive. It is also cost effective and can be practiced by anyone.

The good thing about gardening is that you need not spend a lot of money to bring up a good garden. Some people spend huge amounts of money to decorate their patios or lawns by incorporating some artificial decorations. Gardening helps you save all the time and money invested in such expensive undertakings.

The positive thing about gardening is that you don’t even need a vast space of land to grow a garden. Flower plants can also be grown in containers or polystyrene boxes. All you need to do is make a hole at the bottom of the box for draining the excess water.

Then soil from which rocks and weeds have been removed and which has been nicely broken up must be filled in the container. There are 3 types of soil available for this purpose:

Gardening Tips / Cathy Peterson

Cathy Peterson writes about Gardener Coupon, BloomingBulb coupons and Coupons .

Outdoor garden toys such as pedal go Karts Early Rider bikes or Step2 toys

Outdoor garden toys such as pedal go Karts Early Rider bikes or Step2 toys

Towers Toys are a family run business based in Whitchurch, Shropshire. Over the years we have watched the outdoor toys industry flourish in to one of the biggest markets online. As we watched the market grow we also watched the changes in a lot of the garden toys. The changes we have noticed have all been beneficial to the owners of the new toys, such as making the toys safer and keeping up with guideline standards. The same changes have enabled us to provide a host of the safest and most enjoyable garden toys online.

Some of our products include our vast range of pedal go karts, our early rider bikes, our step2 toys and much more. As we have mentioned safety is a huge part of any toy being enjoyable, this is why we make sure that all of the indoor and outdoor toys we sell meet the required standards.

Because we are a family run company we understand that the little things make all the difference. For example one of the best times with your children is when they first learn to ride a bike. Our early rider bikes are designed to help children and get them used to the pedalling and other skills needed to progress to a proper bike.

Our pedal go karts provide hours of entertainment for any child and as we all know keeping the children entertained is half the battle. Our step2 toys are designed to aid your children with the early skills of climbing, coordination and other vital skills needed for later in life. As well as some of the products we have already mentioned we have a multitude of other garden toys including swings, climbing fames and even slides to keep the children active.

So when you are looking for some safe and educational garden toys please visit our website or give us a call for further information. Our experienced and friendly staff will help with any product information required.

Outdoor garden toys such as pedal go Karts Early Rider bikes or Step2 toys / alex johnson

Outdoor garden toys such as pedal go Karts, Early Rider bikes or Step2 toys from Towers Toys. You can call us direct on 01948 841288.